Tag Archive: lead

A Better Home Can Lead To A Better Life!

Home improvement is a topic that engages the interest of practically every homeowner. Some people want to add a new room or upgrade an old one, while others want to perform repairs. When you’re a homeowner, you’ll likely find that your house can always use a little home improvement work. This following tips will not only help you estimate the difficulty of various improvements, but also tell you which projects will add the most value to your home.

Just a minor improvement to your home can significantly increase its value. When you are hoping to sell your home, a couple of small improvements should be considered. For instance, paint your house, both inside and out. Such a simple and inexpensive upgrade on your end can add an enormous amount of value when selling.

If you want your ceiling to look like it is higher, you can use these two very …

B2B Lead Generation Explained

Why Lead Generation Is Important?

The success of a business depends on the ability to generate B2B leads. 

B2B lead generation is the process of bringing in new customers, thus generating revenue for your business.

What Are B2B Leads?

A B2B lead is a name given to those who have been identified as being potential prospects for your business. A B2B lead can be classified as someone who would likely find value from your products and services.

A B2B lead can be broken down into two categories, they are:

Marketing Qualifying Leads

A marketing-qualified lead (MQL) is someone who is deemed very likely to convert to a paying customer. The qualification is determined based on their receptiveness to Marketing efforts. 

Sales Qualifying Leads

Sales qualifying leads (SQLs) are MQLs who have progressed through the funnel and are ready for contact by your sales team. To qualify as an SQL, the lead has shown intent to buy your products or services.

Who Conducts B2B Sales Generation?

Sales and marketing professionals …