Monthly Archive: April 2021

B2B Lead Generation Explained

Why Lead Generation Is Important?

The success of a business depends on the ability to generate B2B leads. 

B2B lead generation is the process of bringing in new customers, thus generating revenue for your business.

What Are B2B Leads?

A B2B lead is a name given to those who have been identified as being potential prospects for your business. A B2B lead can be classified as someone who would likely find value from your products and services.

A B2B lead can be broken down into two categories, they are:

Marketing Qualifying Leads

A marketing-qualified lead (MQL) is someone who is deemed very likely to convert to a paying customer. The qualification is determined based on their receptiveness to Marketing efforts. 

Sales Qualifying Leads

Sales qualifying leads (SQLs) are MQLs who have progressed through the funnel and are ready for contact by your sales team. To qualify as an SQL, the …