Monthly Archive: April 2021

Make Your Furniture Purchase Easy With These Tips

When you purchase a home, you need to fill it with furniture, first. You may have to buy new furniture to fill a new larger home or buy pieces to fit a smaller place if you downsize. Regardless of your particular situation, check out this article for excellent advice on buying great furniture pieces.

When you are getting older furniture, check out its undercarriage to be sure it is stable. Oftentimes, furniture may seem like it’s in great condition; however, it’s in bad condition. Old furniture can sometimes be plagued by dry rot or rust.

When considering wooden furniture items, look deeper than the surface. Check the drawers and areas beneath and inside the piece. In most cases, this visual inspection will give you a better idea of the condition of the piece than the surface wood. Often referred to as the secondary wood, these areas can tell you a …

B2B Lead Generation Explained

Why Lead Generation Is Important?

The success of a business depends on the ability to generate B2B leads. 

B2B lead generation is the process of bringing in new customers, thus generating revenue for your business.

What Are B2B Leads?

A B2B lead is a name given to those who have been identified as being potential prospects for your business. A B2B lead can be classified as someone who would likely find value from your products and services.

A B2B lead can be broken down into two categories, they are:

Marketing Qualifying Leads

A marketing-qualified lead (MQL) is someone who is deemed very likely to convert to a paying customer. The qualification is determined based on their receptiveness to Marketing efforts. 

Sales Qualifying Leads

Sales qualifying leads (SQLs) are MQLs who have progressed through the funnel and are ready for contact by your sales team. To qualify as an SQL, the lead has shown intent to buy your products or services.

Who Conducts B2B Sales Generation?

Sales and marketing professionals …